Long before the iPad was launched, we posited that it would change the way people consumed video. Well, based on some very (very!) early data from MeFeedia the Apple tablet is already considered an ideal devide for watching online video by its users.
Despite a limited number of iPads on the market, the device is already coming up big in MeFeedia’s internal stats. Less than a week after launch, the iPad ranks sixth among mobile devices for accessing video through the site and its search engine, behind the iPhone, iPod touch, SymbianOS, Android, and Blackberry. But the actual viewing numbers are the interesting part: according to MeFeedia, iPad users consume two and a half times as many videos as the typical web user and three times as many videos as iPhone users. More importantly, those users spend three times as much time watching video as the typical web user, lending credence to our theory that the device’s form factor hits a sweet spot for personal media consumption.
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