Playboy TV has provided a graphic illustration of why content owners might want to partner with CE vendors and help boost their Connected TV content portals. Speaking at the Connected TV Summit in London, Richard Gale, Director of European Marketing at Playboy TV, said that with existing TV platform partners the revenue share is 80% to the platform and 20% for his company. “When we work through a CE vendor we keep 80% of the revenue and give 20% away. That is going to be massive for us because it allows us to reinvest in our content.”
Gale believes the penetration of connected devices is creating a good addressable market. He said that CE vendors do not want to take responsibility for the billing relationship with consumers but want Playboy TV to provide that themselves, through third parties. “So we are going to have a direct customer and billing relationship and we are going to increase our revenue share,” he noted.
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