UK online video service Blinkbox has extended its living room presence with a debut on Samsung’s range of internet-connected TVs.
Blinkbox, which earlier this week helped YouTube launch a full-length movie service in the UK, became available via Sony’s PS3 games console in May and it’s now followed this with the Samsung partnership.
The company joins the likes of LoveFilm and the BBC iPlayer in putting its videos on the Samsung Internet@TV platform. YouTube and Dailymotion are on there too.
Blinkbox CEO Michael Comish told C21 last month that the uplift the company had seen since making the leap to the living room with Sony was notable: “We find our PS3 customers come back more often, spend more and stay longer,” he said.
He described the Samsung partnership yesterday as another significant development for the company: “These devices are not only revolutionising how we consume media, but how we, as a business, interact with our ever-growing consumer base.”
Comish quoted research that claims TV-based viewing is driving 60% of growth in the total VoD market while connected TV devices will to rise to 375 million globally in 2013.
Blinkbox is also looking forward to the launch of the BBC-led Project Canvas connected TV initiative in the UK. Comish told C21: “Canvas will become the de facto standard for IP video delivery on a three- to five-year time horizon.”