That was the challenge set by one of our clients, Environment Films.
Environment Films is an independent production company, based in London, specialising in sophisticated films, documentaries and commercials for organisations whose work and interests are connected to the natural world.
So how did we go about it? Well the DVD itself is a tough challenge – and as yet still unsolved, as you cannot meddle with the optical properties of polycarbonate. The next best thing is to recommend that recycling of CDs and DVDs is best done by specialists, like our friends at Polymer Reprocessors.
The next part of the retail product is the packaging, so we looked at the most environmentally friendly packaging possible and we came up with the following blend of materials:
Box – Amaray DVD BioBox 100 % biodegradable in landfill
Printed parts – The DVD inlay was made from 80% recycled board the other 20% FSC accredited.
Ink – 100 % vegetable derived based ink
Wrapping – None – we used just a recyclable security sticker, it’s more environmentally friendly than shrinkwrap, secure and also 100% biodegradable too.
From now on Environment Films are using this method of assembly to ensure that their retail products are the kindest DVDs in production.
For more info have a look at
This month re:fine was commissioned by ADM Promotions to produce a promotional pack for Budweiser. It consisted of a DVD and CD packed into a custom made double cardwallet with modified thumbnail cuts that create an outline of a pint glass. Re:fine designed and created the packaging and branded interfaces for both the CD and DVD, with the brief to ensure ease of use while reinforcing the brand.
Energy company Centrica chose to demonstrate their commitment to the environment by using FSC approved, 100% recycled, packaging for their Health, Safety and the Environment (HSE) DVD.
This month we are incredibly proud to introduce AGI Amaray’s Biobox.
This month we created some gorgeous Digibooks for Baby TV.
Beyond Biba tells the story of the woman behind the iconic London store that changed women’s fashion forever. As well as tales of the store, the clothes and the brand, the documentary provides an insight into the life of Barbara Hulanicki. It is an amazing story that starts with a cultural explosion in London during the 1960s and continues today in Miami Beach where she resides as one of the most respected interior designers in the US
This month we have been working on I’d rather be the Devil, a special edition box set of the late John Martyn’s work. The set contains 6 CDs and 2 DVDs in card wallets in a clam box case.
Just in time for Christmas we authored and replicated the Claret’s Anthology a five disc box set for Burnley Football Club.
This month we produced the new Dealer Showroom Loop for Aston Martin in conjunction with Ambrook Productions Ltd.