Archive for the ‘USB branding and duplication’ Category

re:fine create bamboo memory sticks for the IIED

Thursday, December 15th, 2011

blog_dec11_usbIt’s good to think of the bigger picture at this time of year

We’ve just created and delivered some pre-loaded Bamboo memory sticks for the International Institute for Environment and Development (IIED) to take to a climate change workshop in South Africa.

The IIED has been a world leader in the field of sustainable development since 1971.  It works with partners on five continents to tackle key global issues — climate change, urbanisation, the pressures on natural resources and the forces shaping global markets.

With deforestation and forest degradation being the third largest global contributor to greenhouse gas emissions, forests have an enormous role to play in any attempts to combat climate change. An international scheme called REDD (Reduction of Emissions from Deforestation and forest Degradation) offers a financial incentive to keep trees standing and reduce global greenhouse emissions. The workshop on 27 November shared perspectives on how REDD can deliver for people who depend on the forests.

The memory sticks are made of bamboo, a sustainable crop and have a detachable top secured to the body with magnets to protect the USB content.  The body of the memory sticks were engraved by laser.

Each memory stick was pre-loaded with interactive menus which launch PDF files, a thumbnail image gallery, hyperlinks and an email launcher.

Why a Blu-ray Player might become your only set-top box

Sunday, June 27th, 2010

My love for Blu-ray players grows whenever companies add another feature that has nothing to do with Blu-ray. Now any worthwhile player is a home-entertainment hub, replacing cable box and Apple TV alike. How soon till they handle everything?

We looked at the four newly announced flagship players from the four biggest Blu-ray companies, LG, Panasonic, Samsung and Sony. Any self-respecting Blu-ray player today has Pandora and Picasa, and of course Netflix subscription streaming video. They also have some form of pay-per-view movie download service, from Vudu, Amazon or Roxio’s CinemaNow and Blockbuster apps.

This year, though, the companies turned up the juice. LG added a built-in hard drive;  Sony surprisingly built a remote-control iPhone app.   And now all top Blu-ray players will go 3D. Integrated Wi-Fi was a stand-out feature last year; this year it’s par.

These won’t be out till the summer, and there’s no pricing announced yet, but already we’re excited. See, putting everything but the the kitchen sink into a firmware upgradeable $200-to-$300 box is way smarter than jamming it all inside a $1500 TV,  where picture quality should be the chief concern.

read more at Gizmondo.com

Blu-ray 3D Quick Start Q & A

Tuesday, June 22nd, 2010

What is Blu-ray 3D ?bluray3d 2

Blu-ray 3D is the new movie format from the Blu-ray Disc Association, which allows for the playback of true stereoscopic high definition content in the home.  This should not be confused with the existing red / blue ‘anaglyph’ 3D blu-rays which have appeared over the past couple of years.  3D Blu-ray should offer a comparable 3D experience to that seen in a modern 3D D-cinema presentation, but in the comfort of your own home.

3D Blu-ray is based around a new profile for players, known as Profile 5

1.0 being the original players

1.1 entitled ‘Bonus View’ and offering Picture in Picture, and

2.0 entitle ‘BD Live’ offering network connectivity.

3d glassesWhat do I need to watch a 3D Blu-ray?

As a new format, you will need new equipment to experience 3D Blu-ray.

Route 1 – The Living Room

  • A 3D compatible display – LCD / Plasma flat panel.
  • 3D glasses compatible with your chosen display – passive or active.
  • A 3D Blu-ray set top player on sale May 2010– Playstation 3 to be firmware upgraded in Q3 / Q4 2010.

Route 2 – The Home PC

  • A 3D compatible desktop display.
  • 3D glasses compatible with your chosen display – passive or active.
  • A graphics card that supports MVC Decoding (Unless you have a very fast CPU).
  • A 3D Blu-ray software player, such as Cyberlink PowerDVD 10 Ultra.

What happens if I put 3D Blu-ray disc into a normal 2D player?

The good news is that 3D Blu-rays are designed to be backwardly compatible with current 2D Blu-ray players. This means that you can author a 3D disc and 2D Blu-ray  players will play it back in 2D.

Should we make separate 2D and a 3D Blu-ray skus?

Yes if you wish to take advantage of the potential premium price attached to 3D content.

It is perfectly possible to create a Blu-ray disc that displays 3D on 3D TVs and 2D on 2D TVs. Some of the advanced functionality of Blu-ray is lost on PS3s

What’s the deal with Playstation 3, can they be upgraded to 3D?

Yes, it is thought that the 3D Playstation games market is going to be a massive driver for 3D in the home, like it was for Blu-ray player numbers.

The games firmware upgrade was released June 2010, with the blu-ray 3d upgrade due         before the end of the year. The caveat is that Playstation 3 does not support all of the    advanced features of the 3D Blu-ray Spec and only HDMV Movie mode authoring is  supported. That means no BDJ or BD Live support.

How do the menus work?

Profile 5 players allow for 3D menus and subtitles, in both cases this is a depth set  above the video.  3D menus either position the menu pages at a distance above the video, or a more complex method by which the buttons are positioned floating above the menu page which is also above the video.

How is Blu-ray 3D different to Broadcast 3D?

As broadcasters showing 3D have to fit two eyes worth of information into an existing HD broadcast chain there have been some workarounds as follows:

  • “Side by Side “where the left and right images are squeezed horizontally into the frame, meaning they have a lower horizontal resolution (960×1080 as opposed to 1920×1080).
  • “Up and Under” where the left and right images are squeezed vertically into the frame, mean they have a lower vertical resolution (1920×540).
  • “Interlaced” where the frames have the same resolution as “Up and Under” but instead of being placed on the same frame, they are interleaved, alternating a line of each view.

Blu-ray 3D brings a new method to the table, which offers full HD resolution.  In this scenario, the frames are interleaved in their entirety, alternating between left and right eyes.

This is achieved by:

  • Increasing the maximum bitrate that 3D Blu-ray can be encoded at.
  • Doubling the read speed of the disc.
  • Using a new compression system, known as MVC (Multiview Video Codec) to squeeze the video down by only storing the differences between the main eye (base view) and the other eye (dependant view).

This method also means that 3D Blu-ray can offer backward compatibility for 2D Blu-ray as older players can only decode the base view, as they won’t understand the data in the dependent view.

What is the difference between Active vs Passive Glasses?   3dglasses

The two main ways two experience 3D is by wearing either Passive aka Polarised Glasses or by wearing Active aka Shutter Glasses.  Note that these are completely different ways of viewing 3D and you have to get glasses that match your display.

  • Passive / Polarised Glasses are the system currently used in D-Cinemas to show 3D, and are based on filtering different polarities of light

The lenses on polarised glasses are each designed to let through one orientation of light, so the clockwise spinning light from the right image can only pass through the right lens and the anti-clockwise spinning light from the left image can only pass through the left lens.

Pros – The glasses are cheaper to buy / manufacture,

Cons – The screens are more expensive.

  • Active / Shutter Glasses have liquid crystal lenses that either display or blank each eye. By “synchronising” with the display, via Infra Red for example, the glasses can cover the left eye when showing the right eye’s image and visa versa.

Pros – The screen are more economical

Cons – The glasses are more expensive & bulky

What do materials do I need to make a Blu-ray 3D?

The authoring process is very similar to 2D blu-ray authoring, so no real changes there.     When it comes to the video the easiest way to supply your content for 3D Blu-ray mastering is by supplying separate left eye and right eye HDCAM SR masters.

SPEC:

1920 x 1080p 24p (23.976fps)

Left eye HDCAM SR + Right eye HDCAM SR

or

Uncompressed L + R QuickTime/.AVI files

or

L + R D-Cinema DPX files

L +R Sync is really important!

Does re:fine author 3D Blu-rays?

Ahem… yes of course!

Contact Symon (dot) Roue @refine-group.com

www.refine-group.com

3D USBs

Monday, May 24th, 2010

usb_1This month we have been printing and duplicating USBs for Samsung.  The USBs were loaded with exclusive 3D clips used to demonstrate the capabilities of Samsung’s new 3D LED TVs.

The USBs contain scenes from Streetdance3D the UK’s first 3D movie, starring reality TV stars Flawless, George Sampson and Diversity.

They also contain football and athletics footage, all in 3D.  Sky 3D has been available since April and the launch of these TVs coincides with the Football World cup being filmed in 3D for the first time in history.

Redbush ‘Make Time for Tea’

Saturday, March 6th, 2010

redbush_bigThe Redbush Tea Company are very proud to sponsor the Eve Appeal’s annual ‘Make Time for Tea’ campaign.

The campaign raises awareness of Gynecological cancer in women and funds vital research in the search for a cure.

To promote their involvement and help raise awareness of the important campaign we helped them create USB press packs to distribute to the press.

The USB sticks contain a range of resources to boost the campaign, including promotional pack shots, press releases and details of the tea making packs and raffle prizes that Red Bush are donating, helping the fundraising tea parties be a stirring success.