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<channel>
	<title>Refine Group</title>
	<atom:link href="http://www.refine-group.com/blog/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.refine-group.com/blog</link>
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		<title>The Only way is Essex for Christmas Number 1?</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/the-only-way-is-essex-for-christmas-number-1/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/the-only-way-is-essex-for-christmas-number-1/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:09:36 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1928</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/the-only-way-is-essex-for-christmas-number-1/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_towie.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>This month re:fine, along with our friends at Sonic Arts, created an enhanced CD for Universal Music.  The Only Way is Essex cast&#8217;s cover of Wham&#8217;s &#8216;Last Christmas&#8217; is a charity single which will raise money for nine social care, health and children&#8217;s charities via ITV’s charity initiative Text SANTA.  The enhanced disc can be [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1935" title="blog_dec11_towie" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_towie.jpg" alt="blog_dec11_towie" width="202" height="113" />This month re:fine, along with our friends at Sonic Arts, created an enhanced CD for Universal Music.  <em>The Only Way is Essex</em> cast&#8217;s cover of Wham&#8217;s<strong><a title="More Wham articles" href="http://www.digitalspy.co.uk/celebrities/wham/" target="_blank"><strong></strong></a></strong> &#8216;Last Christmas&#8217; is a charity single which will raise money for nine social care, health and children&#8217;s charities via ITV’s charity initiative Text SANTA.  The enhanced disc can be played as a normal CD and also contains a CD interface menu which has the cast’s music video and Karaoke version for those of us that fancy a sing-a-long.</p>
<p>The disc will be officially released on December 18<sup>th</sup></p>
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		<title>Building up a head of steam for Netflix UK launch in 2012</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/building-up-a-head-of-steam-for-netflix-uk-launch-in-2012/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/building-up-a-head-of-steam-for-netflix-uk-launch-in-2012/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:08:09 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[IPTV and VOD]]></category>
		<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1925</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/building-up-a-head-of-steam-for-netflix-uk-launch-in-2012/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/netflix_blog_Dec11.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>With the imminent arrival of Netfix in the UK next year, many of our clients are preparing content at re:fine to ensure the platform is primed with the best TV programmes, films and documentaries. With many of our clients having content pre digitised and stored on the re:fine asset management system, execution of new deliverables [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1926" title="netflix_blog_Dec11" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/netflix_blog_Dec11.jpg" alt="netflix_blog_Dec11" width="202" height="113" />With the imminent arrival of Netfix in the UK next year, many of our clients are preparing content at re:fine to ensure the platform is primed with the best TV programmes, films and documentaries. With many of our clients having content pre digitised and stored on the re:fine asset management system, execution of new deliverables is fast and efficient.</p>
<p>If you have content suitable for the Netflix platform, have recently signed a deal, or are looking to get your content prepared, please drop us a line, and we’ll gladly talk you through the process.</p>
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		<title>Harry Potter and the Deathly Hallows Parts 1&amp;2 and The Hangover 2 authored at re:fine</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/harry-potter-and-the-deathly-hallows-parts-12-and-the-hangover-2-authored-at-refine/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/harry-potter-and-the-deathly-hallows-parts-12-and-the-hangover-2-authored-at-refine/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:01:43 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1920</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/harry-potter-and-the-deathly-hallows-parts-12-and-the-hangover-2-authored-at-refine/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_harrypotter.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Two ideal stocking fillers &#8211; this month we have transferred Harry Potter and the Deathly Hallows Part 1 &#38; 2 and The Hangover 2 for playback on the PlayStation Portable.
The Dealthy Hallows was JK Rowling’s favourite book and was the fastest selling book of all time.  The films are dark and complicated. Harry, Ron and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1921" title="blog_dec11_harrypotter" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_harrypotter.jpg" alt="blog_dec11_harrypotter" width="202" height="113" />Two ideal stocking fillers &#8211; this month we have transferred Harry Potter and the Deathly Hallows Part 1 &amp; 2 and The Hangover 2 for playback on the PlayStation Portable.</p>
<p>The Dealthy Hallows was JK Rowling’s favourite book and was the fastest selling book of all time.  The films are dark and complicated. Harry, Ron and Hermione are battling to locate and destroy Horcruxes as several major characters loose their lives protecting Harry.  Hogwarts is besieged by death eaters, the mysterious circumstances of Dumbledore’s death are explained and Harry surrenders himself to death at Voldemort&#8217;s hand….</p>
<p>Offering some light relief is The Hangover part 2, this time the Wolf pack wake up in Thailand and needing to piece together the details of the night before. They retrace their steps through strip clubs, tattoo parlours and cocaine-dealing monkeys on the streets of Bangkok to try and find future brother in law Teddy before the wedding.</p>
<p>You can buy the releases <a href="http://www.amazon.co.uk/Harry-Potter-Deathly-Hallows-Part/dp/B006282TOE/ref=sr_1_1?ie=UTF8&amp;qid=1323983069&amp;sr=8-1">here</a> and <a href="http://www.amazon.co.uk/Hangover-Part-UMD-Mini-PSP/dp/B0062Y4U7W/ref=sr_1_1?s=dvd&amp;ie=UTF8&amp;qid=1323983140&amp;sr=1-1">here</a></p>
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		<title>Marillion &#8211; Collector&#8217;s box set</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/marillion-collectors-box-set/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/marillion-collectors-box-set/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:59:17 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[DVD Authoring]]></category>
		<category><![CDATA[DVD Duplication and Replication]]></category>
		<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1917</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/marillion-collectors-box-set/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_marillion.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>This month we have been working on a special release from Marillion which is a collectors set in more ways than one.  The ‘Holidays in Zelande’ DVD is a five DVD deluxe set presented in a high quality digi pack and slip case.  It is delivered with the first disc and fans can collect the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1918" title="blog_dec11_marillion" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_marillion.jpg" alt="blog_dec11_marillion" width="202" height="113" />This month we have been working on a special release from Marillion which is a collectors set in more ways than one.  The ‘Holidays in Zelande’ DVD is a five DVD deluxe set presented in a high quality digi pack and slip case.  It is delivered with the first disc and fans can collect the other discs as they are released in the New Year.</p>
<p>The first disc features the Friday night concert which was a 20<sup>th</sup> anniversary performance of the 1991 album ‘Holidays in Eden’.  The Saturday and Sunday night concerts are to be released on two DVDs per night and will slot into the packaging to complete the set.</p>
<p>The sets are available in PAL and NTSC to the band&#8217;s worldwide fan base and are available to purchase from their web site <a href="http://www.marillion.com/" target="_blank">http://www.marillion.com/</a></p>
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		<title>Panic Button DVD, Blu-ray and iTunes package</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/panic-button-dvd-blu-ray-and-itunes-package/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/panic-button-dvd-blu-ray-and-itunes-package/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:55:02 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[DVD Authoring]]></category>
		<category><![CDATA[DVD Duplication and Replication]]></category>
		<category><![CDATA[Main]]></category>
		<category><![CDATA[iTunes]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1913</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/panic-button-dvd-blu-ray-and-itunes-package/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_panicbutton.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>We’ve been working on the DVD, Blu-ray and iTunes package for independent British horror film Panic Button.
The film explores the darker side of social networking.  It’s set on a luxury private plane where the four passengers are under the impression that they have won an all expenses paid trip to New York, courtesy of Facebook [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1914" title="blog_dec11_panicbutton" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_panicbutton.jpg" alt="blog_dec11_panicbutton" width="202" height="113" />We’ve been working on the DVD, Blu-ray and iTunes package for independent British horror film Panic Button.</p>
<p>The film explores the darker side of social networking.  It’s set on a luxury private plane where the four passengers are under the impression that they have won an all expenses paid trip to New York, courtesy of Facebook equivalent all2gethr.com.</p>
<p>Forced to give up their mobile phones for the duration of the flight the passengers are greeted upon take-off, by the face of a talking alligator on the television monitors.  The sinister alligator introduces them to the in-flight entertainment: a game based on their internet habits. Eager to play with the mention of expensive prizes, the contestants agree to partake in the game, which is soon to become an unrelenting nightmare at 30,000 feet.</p>
<p>The film, dubbed ‘SAW on a Lear jet’ is smart and fresh with a tight script and left us a little bit nervous of using Facebook.</p>
<p>You can buy the Blu-ray <a href="http://www.amazon.co.uk/Panic-Button-Blu-ray-Scarlett-Johnson/dp/B005I58O7S/ref=sr_1_2?s=dvd&amp;ie=UTF8&amp;qid=1323874825&amp;sr=1-2"><span style="text-decoration: underline;">here</span></a> and DVD from<a href="http://www.amazon.co.uk/Panic-Button-Scarlett-Alice-Johnson/dp/B005I58O8C/ref=sr_1_1?s=dvd&amp;ie=UTF8&amp;qid=1323874825&amp;sr=1-1"> <span style="text-decoration: underline;">here</span>,</a> the film will be available on iTunes soon!</p>
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		<title>re:fine create bamboo memory sticks for the IIED</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/refine-create-bamboo-memory-sticks-for-the-iied/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/refine-create-bamboo-memory-sticks-for-the-iied/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:53:17 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[USB branding and duplication]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1910</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/refine-create-bamboo-memory-sticks-for-the-iied/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_usb.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>It’s good to think of the bigger picture at this time of year
We’ve just created and delivered some pre-loaded Bamboo memory sticks for the International Institute for Environment and Development (IIED) to take to a climate change workshop in South Africa.
The IIED has been a world leader in the field of sustainable development since 1971.  [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1911" title="blog_dec11_usb" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_usb.jpg" alt="blog_dec11_usb" width="202" height="113" />It’s good to think of the bigger picture at this time of year</p>
<p>We’ve just created and delivered some pre-loaded Bamboo memory sticks for the International Institute for Environment and Development (IIED) to take to a climate change workshop in South Africa.</p>
<p>The IIED has been a world leader in the field of sustainable development since 1971.  It works with partners on five continents to tackle key global issues — climate change, urbanisation, the pressures on natural resources and the forces shaping global markets.</p>
<p>With deforestation and forest degradation being the third largest global contributor to greenhouse gas emissions, forests have an enormous role to play in any attempts to combat climate change. An international scheme called REDD (Reduction of Emissions from Deforestation and forest Degradation) offers a financial incentive to keep trees standing and reduce global greenhouse emissions. The workshop on 27 November shared perspectives on how REDD can deliver for people who depend on the forests.</p>
<p>The memory sticks are made of bamboo, a sustainable crop and have a detachable top secured to the body with magnets to protect the USB content.  The body of the memory sticks were engraved by laser.</p>
<p>Each memory stick was pre-loaded with interactive menus which launch PDF files, a thumbnail image gallery, hyperlinks and an email launcher.</p>
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			<wfw:commentRss>http://www.refine-group.com/blog/index.php/2011/12/refine-create-bamboo-memory-sticks-for-the-iied/feed/</wfw:commentRss>
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		<title>UltraViolet digital films service to launch in UK</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/ultraviolet-digital-films-service-to-launch-in-uk/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/ultraviolet-digital-films-service-to-launch-in-uk/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:50:58 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[Industry news]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1907</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/ultraviolet-digital-films-service-to-launch-in-uk/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_ultraviolet.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Hollywood studios Warner Bros, Sony Pictures and Fox are getting behind the UK launch of a new service that aims to revolutionise consumption of films and TV shows, while also reducing piracy.
Digital Entertainment Content Ecosystem&#8217;s (DECE) UltraViolet (UV), which is already available in the US, enables consumers to &#8220;buy once, play anywhere&#8221;, meaning they purchase [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><strong></strong><img class="alignleft size-full wp-image-1908" title="blog_dec11_ultraviolet" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_ultraviolet.jpg" alt="blog_dec11_ultraviolet" width="202" height="113" />Hollywood studios Warner Bros, Sony Pictures and Fox are getting behind the UK launch of a new service that aims to revolutionise consumption of films and TV shows, while also reducing piracy.</p>
<p>Digital Entertainment Content Ecosystem&#8217;s (DECE) UltraViolet (UV), which is already available in the US, enables consumers to &#8220;buy once, play anywhere&#8221;, meaning they purchase a title once and can play it in on as many as 12 different devices.</p>
<p>The system, which is backed by 75 companies including Tesco, Samsung, Nokia, Sky and LoveFilm, works by consumers receiving a code when they buy a DVD or Blu-ray disc enabling them to download or stream a digital version.</p>
<p>They can also create a virtual locker of films and TV shows for access from the cloud on a wide variety of devices, including PC, Mac, Android and iOS. Up to five people can be added to each user&#8217;s account.</p>
<p>&#8220;If consumers buy a movie or TV show they should be able to use it in any way they want,&#8221; said Mark Teitell, the general manager of DECE.</p>
<p>&#8220;This allows consumers to buy enduring rights to a piece of content, like an internet-based version of a proof of purchase, that they can then watch pretty much anywhere they want.&#8221;</p>
<p>Warner Bros will offer the first UV-enabled title in the UK, with the launch of Final Destination 5 on DVD, Blu-Ray &amp; Triple Play on December 26.</p>
<p>In October, the studio released the first ever UV titles, Horrible Bosses and Green Lantern, in the US.</p>
<p>Following the release of Final Destination 5, Warner Bros intends to use UV for all its forthcoming home entertainment releases in the UK, including Happy Feet Two, Sherlock Holmes: A Game of Shadows and The Dark Knight Rises.</p>
<p>Warner Bros&#8217; UK managing director television and digital distribution Chris Law said: &#8220;By making Final Destination 5 and all future WB theatrical new release titles UV enabled, we are offering consumers a simple and more compelling way to purchase, manage, access and share their movie collections digitally.</p>
<p>&#8220;This is just the first step, I&#8217;m confident we&#8217;ll be seeing more and more compatible content and services launching in the coming months.&#8221;</p>
<p>UltraViolet is intended to work alongside rather than compete with existing video on-demand offerings such as LoveFilm and the Tesco-owned Blinkbox.</p>
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		<title>Online video spend to hit $3.5 Billion</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/online-video-spend-to-hit-3-5-billion/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/online-video-spend-to-hit-3-5-billion/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:48:37 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[Industry news]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1904</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/online-video-spend-to-hit-3-5-billion/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_screens.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Global consumer spending on online video is set to hit US$3.5bn in 2011, despite a slowdown in revenue growth in video rentals and downloads, according to Strategy Analytics’ latest OTT video forecast.
Ed Barton, director of digital media at the research house, said the market for subscription video-on-demand (SVoD) services, popularised by the likes of Netflix [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><img class="alignleft size-full wp-image-1905" title="blog_dec11_screens" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_screens.jpg" alt="blog_dec11_screens" width="202" height="113" />Global consumer spending on online video is set to hit US$3.5bn in 2011, despite a slowdown in revenue growth in video rentals and downloads, according to Strategy Analytics’ latest OTT video forecast.</p>
<p>Ed Barton, director of digital media at the research house, said the market for subscription video-on-demand (SVoD) services, popularised by the likes of Netflix and Hulu Plus, has a “lot of room for growth.” He added that next year will be important in how these markets shake out in the UK and Western Europe.</p>
<p>SVoD revenue on a global basis to 2016 will expand by a compound annual growth rate of over 30%, “which is pretty strong,” Barton told C21. This compares with a predicted annual growth rate for digital online retail over the same period of just over 10%, online rental being slightly stronger at about 15%.</p>
<p>This article continues at C21Media <a href="http://www.c21media.net/archives/73902">http://www.c21media.net/archives/73902</a></p>
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		<title>Apple debuts Lat Am iTunes</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/apple-debuts-lat-am-itunes/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/apple-debuts-lat-am-itunes/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:47:14 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[Industry news]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1901</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/apple-debuts-lat-am-itunes/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_itunes.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Apple has rolled out its iTunes music and movie store in Brazil for the first time and is bringing it to 15 other Latin American countries including Argentina, Bolivia, Chile, Colombia, Peru and Venezuela.
The store in Brazil will offer thousands of movies from studios including 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, Universal [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft size-full wp-image-1902" title="blog_dec11_itunes" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_itunes.jpg" alt="blog_dec11_itunes" width="202" height="113" /></strong>Apple has rolled out its iTunes music and movie store in Brazil for the first time and is bringing it to 15 other Latin American countries including Argentina, Bolivia, Chile, Colombia, Peru and Venezuela.</p>
<p>The store in Brazil will offer thousands of movies from studios including 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, Universal Pictures, The Walt Disney Studios and Warner Bros, along with a music catalogue of over 20 million songs.</p>
<p>The Latin American roll-out follows Netflix’s expansion into the region earlier this year with its subscription film rental service. Though Apple’s app store is already available in 123 countries, this will be the first time it will offer film rentals or downloads in these Lat Am countries.</p>
<p>The news comes as another Apple product, Apple TV, quietly expands. Often described by the firm itself as no more than a “hobby,” the service has emerged as the leading player in the connected TV player market and will account for 32% of internet-connected set-top boxes this year, according to Strategy Analytics.</p>
<p>This article continues at C21Media <a href="http://www.c21media.net/archives/74036">http://www.c21media.net/archives/74036</a></p>
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		<title>BSkyB preparing for linear targetting, scheduled for spring 2013</title>
		<link>http://www.refine-group.com/blog/index.php/2011/12/bskyb-preparing-for-linear-targetting-scheduled-for-spring-2013/</link>
		<comments>http://www.refine-group.com/blog/index.php/2011/12/bskyb-preparing-for-linear-targetting-scheduled-for-spring-2013/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:45:52 +0000</pubDate>
		<dc:creator>catherine</dc:creator>
				<category><![CDATA[Industry news]]></category>

		<guid isPermaLink="false">http://www.refine-group.com/blog/?p=1898</guid>
		<description><![CDATA[<a href=http://www.refine-group.com/blog/index.php/2011/12/bskyb-preparing-for-linear-targetting-scheduled-for-spring-2013/><img src=http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_sky.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Having attained customer permission for targeted advertising on the television, thanks to an opt-out provided in letters earlier this year, UK satellite operator BSkyB hopes to introduce targeted advertising for live linear TV shows around the spring of 2013. At that point, it will be possible to segment audiences and deliver a different advertisement to [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><img class="alignleft size-full wp-image-1899" title="blog_dec11_sky" src="http://www.refine-group.com/blog/wp-content/uploads/2011/12/blog_dec11_sky.jpg" alt="blog_dec11_sky" width="202" height="113" />Having attained customer permission for targeted advertising on the television, thanks to an opt-out provided in letters earlier this year, UK satellite operator BSkyB hopes to introduce targeted advertising for live linear TV shows around the spring of 2013. At that point, it will be possible to segment audiences and deliver a different advertisement to different homes, like in the classic example where a family receives an ad for a Ford Mondeo saloon car while a young couple see an advertisement for a smaller Ford Fiesta hatchback.</p>
<p>During the Future TV Advertising Forum in December, Jeremy Tester, Director of Brand Strategy and Communications at Sky Media, the sales arm of BSkyB, outlined the company’s advanced advertising strategy. This is likely to include an expansion of its SkyView consumer panel, which currently covers over 30,000 BSkyB subscriber homes and collects data about set-top box usage and combines this with brand purchasing data from many of the same homes.</p>
<p>“Why not go to 500,000 or one million or 5 million homes.” Tester said. “What if we had our customers’ permission to look at all their viewing on all their set-top boxes? If you have the right STB and have the ability to analyse that data then why not do that? Then you get a really great picture of our universe and that is the path we are on and we are starting to see the systems that will deliver that data to us and give us a second-by-second understanding of what set-top boxes and other devices in the home have been used for in the last 24 hours, and build that into a data source covering millions of homes.”</p>
<p>This article continues on V-Net</p>
<p><a href="http://www.v-net.tv/bskyb-preparing-for-linear-targeting-in-spring-2013/">http://www.v-net.tv/bskyb-preparing-for-linear-targeting-in-spring-2013/</a></p>
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